Contribution champion

Tomas Olsson, CEO of Bolder

Contribution champion

Individual access to the right digital tools and platforms is key to conscious, data-driven value creation. Tomas Olsson has been spearheading digital democratization for decades, and as CEO of Bolder he is now perfectly seated to help shape the future of contribution economies.


Bolder’s main objective has always been to develop a new standard for data-driven eco systems built to transfer value creation back to individual users. It’s a stark contrast to the current eco systems we all use and partake in today, where large multi-national conglomerates capitalize on surveying your habits, desires, interactions, and preferences.

Tomas Olsson has extensive experience from both project development and product rollouts from companies like Telia, Nextra, Telenor. Tomas is also no stranger to entrepreneurship, having founded and headed several start-ups over the years. He took the helm of Bolder in early 2020, giving the founders more time to focus on detailed technical developments and business opportunities.


Unified value creation
– I’ve always been an entrepreneur, and Bolder’s vision of an eco-system based on autonomy and peer-to-peer, contribution-based value creation was a great fit for me. When we finalize development and proceed with our planned solution roll outs, we will offer a world-leading, user-centric value creation platform with no equal. Being a part of that journey is a major inspiration for me, says Tomas.

Tomas has spent much of 2021 working to perfect the integration of Bolder and EyeonID. In short, EyeonID’s privacy protection technologies will allow Bolder’s solutions to be rolled out sector by sector in a controlled and, most importantly, secure manner.

– We are very fortunate to have joined forces with EyeonID. Their specialized privacy protection solutions are a perfect match with Bolder’s technologies, and we are very much aligned in terms of vision and development timelines. This merger is a speed boost for both companies, he adds.


Exponential possibilities
The current dominance of surveillance economy platforms is not just invading privacy, affecting our daily lives and benefitting selected few major brands. It is also naturally restricted in terms of value creation.

– The contribution economy model has exponential growth potential, as it’s driven by individual needs and desires, not a game plan set by major corporations. The concept of individual data control, selected sharing and personal benefits based on personal input is gaining momentum every day. We are already ahead of the curve in terms of both vision and technology, and the key now is speed. Tangible products are coming soon, says Tomas.


Focused capabilities
The 2019 addition of the bright minds of Zynapp and the 2021 merger with EyeonID has put the Bolder team in a pole position for future project developments. With added resources comes new possibilities, but Olsson is determined to stay true to the company’s original vision.

– We have always been clear on what key challenges we want to address. Keeping a firm focus on our core vision, our “why”, is more important than ever. Could we use the recent resource and team expansions for short-term project capitalization and rewards? Absolutely. But we will stay focused on our long-term goal, which is to create an adaptable, peer-driven platform for a new contribution economy standard, says Tomas.

– In a world of startups and bright new ideas, staying true to the initial vision is more important than ever.


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